Chabad Lubavitch & Lubavitch of Wisconsin
What is Chabad Lubavitch?
The word "Lubavitch" is the name of the town in Russia where the movement was based for more than a century. Appropriately, the word Lubavitch in Russian means the "city of brotherly love." The name Lubavitch conveys the essence of the responsibility and love engendered by the Chabad philosophy toward every single Jew.

The word "Chabad" is a Hebrew acronym for the three intellectual faculties of chachmah-wisdom; binah-comprehension; and da'at-knowledge. This philosophy guides a person to refine and govern his and her every act and feeling through wisdom, comprehension and knowledge.

Following its inception over 250 years ago, the Lubavitch-Chabad movement swept through Russia and spread in surrounding countries as well. Eventually the philosophy of Lubavitch Chabad and its adherents reached almost every corner of the world.

The movement is guided by the teachings of its seven leaders (Rebbes), beginning with Rabbi Schneur Zalman of Liadi, of righteous memory (1745-1812). These leaders expounded upon the most refined and delicate aspects of Jewish mysticism, creating a corpus of study thousands of books strong. They personified the age-old, Biblical qualities of piety and leadership. And they concerned themselves not only with Lubavitch Chabad, but with the totality of Jewish life, spiritual and physical. No person or detail was too small or insignificant for their love and dedication. More recently, the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson of righteous memory (1902-1994), known simply as "the Rebbe," guided post-Holocaust Jewry to safety from the ravages of that devastation.

The origins of today's Chabad Lubavitch organization can be traced to the early 1940's when the sixth Lubavitcher Rebbe, Rabbi Yosef Yitzchak Schneersohn of righteous memory (1880-1950), appointed his son-in-law and later successor, Rabbi Menachem Mendel, to head the newly-founded educational and social service arms of the movement. Motivated by his profound love for every Jew and spurred by his boundless optimism and self-sacrifice, the Rebbe set into motion a dazzling array of programs, services and institutions to serve every Jew.

Today 4,000 full-time emissary families apply 250 year-old principles and philosophy to direct more than 2,700 institutions (and a workforce that numbers in the tens of thousands) dedicated to the welfare of the Jewish people worldwide.

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Lubavitch of Wisconsin - Background
Mission Statement
Lubavitch of Wisconsin (LOW), a branch of the worldwide Chabad-Lubavitch movement , is dedicated to serve Jews throughout Wisconsin, regardless of background and affiliation by reaching out to provide education and the means to experience their priceless Jewish heritage through a myriad of programs promoting Jewish awareness and practice.
LOW Philosophy
One of the cardinal principals of Lubavitch is the recognition of the essence of, and love for, each and every Jew, regardless of religious observance and background, or social and economical status. By virtue of a one’s very essence, the Torah and all its precepts are the inheritance, the right, and the privilege of each and every Jew. Lubavitch considers it a duty and privilege to reach out to every individual Jew with joy and sensitivity, by building bridges of Ahavat Yisrael - love for one’s fellow Jew - to afford them the opportunity to experience and cherish that which is rightfully theirs.
LOW and its Affiliates
Lubavitch of Wisconsin is the umbrella organization for Lubavitch institutions and activities throughout the state.  Lubavitch of Wisconsin's central offices are located at Lubavitch House at 3109 N. Lake Drive, which, in addition to being the headquarters for all Lubavitch institutions, also operates as a center for programs of its own.